INSA for NIKE; Air Maxim

London graff artist INSA put together a short video/installation celebrating the launch of the Nike Air Maxim.

It took NIKE and INSA 7 days to post these bills; all 35 frames were hand painted across east London according to Charlie Dark’s map for The IAM1 Journey Nike Sportswear project. The promo is accompanied by INSA's studio exhibit/installations of a multimedia mix of large scale installations, canvases, photography, prints, exclusive collaboration products entitled 'Looking For Love In All The Wrong Places'. The show will be exhibited in London from July 17th until July 26th. I really wouldn't mind making it to this one; alas, it's across the pond!


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