"But if we can sell 600, I make 400."

Someone finally got James Jebbia, the founder and brains behind SUPREME to sit down for an interview. Jebbia finally puts some rumors to bed about his brand and comes clean on the "limited" releases; he also touches on the brand's humble beginnings as a strictly skate shop/brand on Lafayette Street in downtown Manhattan. Jebbia offers his take on the current state of sneaker culture in general and hits the nail on the head as far as the industry is concerned; check out this interview, I guarantee you'll respect this brand even more upon reading it.

INTERVIEW MAGAZINE/SUPREME